Marketing management Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing management? On this page you'll find 15848 study documents about Marketing management.
Popular textbooks 'Marketing management' · Show all (15) Hide
Marketing Management, Fourteenth Canadian Edition,
Philip T Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
5 documents
Services marketing management, an introduction
Wouter de Vries jr., Piet J.C. van Helsdingen
6 documents
Marketing Management in Africa
George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff
1 documents
Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane Keller
Philip Kotler, Kevin Lane Keller
1 documents
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MM Block 2: everything you need
- Package deal • 2 items • 2023
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MSR and MS lecture summaries. I took these courses last year but updated them with this year's slides, so you're all set! MSR includes a practice exam with answers. Some of the sessions in MS are in a different order, but no worries, all the content is there. If you have questions let me know!
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
- Exam (elaborations) • 1465 pages • 2023
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TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version 
 
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | Verified Chapter's 1 - 14 | Complete Newest Version
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Most Complete and Recent Strategic Marketing Management Summary (2023)
- Summary • 65 pages • 2023
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This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
- Exam (elaborations) • 831 pages • 2024
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Test Bank for Marketing Management, 16th Edition By Philip Kotler,Kevin Lane Keller, Alexander Chernev
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
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A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank) 
 
A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Test Bank for Marketing Management, 16th Edition by Philip Kotler,Kevin Lane Keller, Alexander Chernev
- Exam (elaborations) • 831 pages • 2024
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Test Bank for Marketing Management, 16th Edition by Philip Kotler,Kevin Lane Keller, Alexander Chernev
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Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
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Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
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Marketing Management 324 Student Summaries (Cum Laude)
- Summary • 86 pages • 2023
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These notes consist of all chapters for the semester and were conducted from the textbook, lecture slides and class lectures. These notes helped me pass Marketing 324 with a distinction. Goodluck with the academic year, You've got this <3