Touchpoints Samenvattingen, Aantekeningen en Examens

Service Management And Marketing Exam Questions With 100% Correct Answers Macroeconomic background - Service share of GDP Service constitutes a big share of employment - answer Service as a type of industry - answer- Healthcare - Professional services - Financial services - Hospitality - Travel - Entertainment - Others OBS! Services in some service industries (banking, insurance) are often called products The IHIP charecteristics - answer- Intangibility (service lack the tactile qua...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel F...

Digital Marketing - Google Certification What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience ...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel F...

CYSE 411 midterm questions and answers already passed 2024 What are a bug and a flaw? - correct answer Bugs are implementation vulnerabilities (bad coding) Flaws are structural vulnerabilities What are the three pillars of Software Security? - correct answer Applied Risk Management Software Security Touchpoints Knowledge How do we calculate risk? - correct answer Risk = probability * impact ( T / F )The code in C Libraries has been certified to be internally secure - correct answer...

MkTG 3340 Exam 2 Question and answers 2024 verified to passsecond dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless retail proposition - correct answer Customers want to buy something they value from someone they trust superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that ar...

UGBA 10 Marketing Question and answers already passed 2023/2024Old Spice - correct answer Example of how an ad became part of a cultural conversation. Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value ($$) from customers in return Touchpoints - correct answer places where the consumer interacts with the company. examples: reputation, advertising, price, reviews, post purchase ...

Consumption correct answers represents the process by which consumers use goods, services, or ideas and transform into value. Goods, Services, and Ideas correct answers Goods are physical objects, such as toothpaste, cameras, or computers that satisfy consumer needs. Services are intangible items such as airline trips, stage show, financial advice, or art museums. Ideas are intangibles involving thoughts about actions or causes such as donating to a charity or voting for a political candida...

WGU D ACTUAL EXAM 300 QUESTIONS AND CORRECT ANSWERS (100%VERIFIED ANSWERS) |ALREADY GRADED A+ Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - CORRECT ANSWER experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - CORRECT ANSWER routine problem-solving Identify the SWOT in this situation: New government polic...

UGBA 10 Marketing Module Question and answers 2023/2024 verified to passMarketing (Value creation and Capture) - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value from customers in return Building Relationships thru Touchpoints - correct answer 1. Nike running app" interact with consumers and building new touchpoint, Nike stays top-of-mind with digital-savvy consumers 2. My Starbucks Barista: siri-lik...