Management
Management
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Analysis of Core Resources and Competencies according to Hamel and Prahalad
- Class notes • 2 pages • 2024
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We will delve into the crucial importance of identifying, evaluating, and leveraging an organization's core resources and competencies to achieve sustainable competitive advantage. We will examine in detail the various methods and tools proposed by Hamel and Prahalad for conducting a thorough analysis of resources and competencies, including the core competence matrix and strategic viability tests.
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The different management styles and the vision of corporate culture by Rensis Likert
- Class notes • 2 pages • 2024
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We will delve into the four management styles identified by Likert: authoritarian-coercive management, benevolent-paternalistic management, consultative management, and participative management. Each style will be described in detail, with concrete examples and case studies to illustrate their application in various organizational contexts.
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Koenig's strategic competitive advantage
- Class notes • 2 pages • 2024
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In the field of business strategy, the pursuit of a sustainable competitive advantage is essential to ensure the long-term success of an organization. In this context, Koenig's contribution provides rich and relevant perspectives to guide companies' strategic decisions.
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Management Final Questions With Complete Solutions
- Exam (elaborations) • 35 pages • 2024
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Management Final Questions With Complete Solutions
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MARKETING 351 CSUF FINAL EXAM LEBARD | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 17 pages • 2024
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MARKETING 351 CSUF FINAL EXAM 
LEBARD | QUESTIONS & ANSWERS 
(VERIFIED) | LATEST UPDATE | GRADED 
A+ 
"A Market" 
Correct Answer: A point, place, or sphere in which the ownership of goods is affect 
Marketing Concept 
Correct Answer: Assumes achieving organizational goals depends on determining the 
needs and wants of the target markets and delivering desired satisfactions more 
efficiently than competitors do 
Distinctive Capabilities 
Correct Answer: * Theory given by John Kay 
* Releva...
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MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 14 pages • 2024
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MARKETING MANAGEMENT EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
Scope of Marketing 
Correct Answer: Marketing is the activity, set of institutions, and processes for 
creating, communicating and exchanging offerings that have value for customers, 
clients, partners, and society at large. 
Marketing Mix Component's 
Correct Answer: Product, price, place, promotion 
Marketing Management Defined 
Correct Answer: The art and science of choosing target markets and getti...
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MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 21 pages • 2024
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MARKETING FINAL EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
A regional supermarket chain runs print, radio, and television advertisements 
announcing that 1 percent of its sales is donated to local after-school programs for 
underprivileged youth. This is an example of ________. 
Correct Answer: cause-related marketing 
In which of the following situations has a company most actively embraced customermanaged relationships? 
Correct Answer: iRobot invites enthusiasti...
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MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 19 pages • 2024
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MARKETING FINAL EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal 
to people's __________ in order to attract them as potential residents and/or part of its 
workforce. 
Correct Answer: Self-Concept 
Enlightened carmakers have hired women designers, engineers, and marketing 
executives to better understand the way women decide to buy new cars. They learned 
that 
Correct Answe...
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MARKETING INTELLIGENCE EXAM 2 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 32 pages • 2024
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MARKETING INTELLIGENCE EXAM 2 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
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MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 7 pages • 2024
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MARKETING FINAL EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
FencePro, a local company, has developed an entirely new mounting system for chain 
link fences. After acquiring a distributor, FencePro now has the ability to market its 
products nationwide. FencePro is most likely following a ________ strategy. 
Correct Answer: Market development 
Many managers think that "doing things right," or ________, is as important as, or even 
more important than, "doing the r...