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Newest Marketing Research summaries
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Summary Chapter 10 - Marketing Research: An applied orientation (Malhotra, sixth edition)
- Summary • 6 pages • 2018
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Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables/figures from the book.

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Summary Chapter 9 - Marketing Research: An applied orientation (Malhotra, sixth edition)
- Summary • 5 pages • 2018
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Summary of Chapter 9 (MEASUREMENT AND SCALING: 
NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition).
Including relevant tables from the book.
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Summary Marketing Research
- Summary • 59 pages • 2018
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Summary Marketing Research (Malhotra, 6rd edition; Lilian, 3th edition)
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200-MKT-Marketing research
- Essay • 26 pages • 2018
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- $39.29
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200-MKT-Market Research CW2, a thorough report on market research, where an overall score of 70% was achieved
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100-MKT-Market Research
- Essay • 32 pages • 2018
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- $39.29
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100-MKT-Market Research CW 1
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Marketing Research 2016/2017 summary
- Summary • 29 pages • 2017
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- $3.87
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Summary course Marketing Research RUG 2016-2017. 
Books: Marketing Research, Principles of Marketing Engeneering
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Marketing Research [Lecture Notes and Chapters]
- Summary • 28 pages • 2017
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Available in package deal
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- $8.31
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Malhorta Chapters Summaries & Lecture Notes
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Marketing Research E&BE
- Summary • 33 pages • 2016
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- $6.08
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Summary of the chapters of Marketing Research E&BE for bachelor and pre-MSc program at RUG.
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Summary - Marketing Research for E&BE
- Summary • 92 pages • 2015
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Available in package deal
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- $6.65
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The summary includes some chapters from the book "Principles of marketing engineering, 2nd edition" Gary L. Lilien. 
See the preview pages for the chapters that are covered in the summary.
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Marketing Research Methods (Msc)
- Summary • 20 pages • 2014
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- $6.64
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Samenvatting voor het vak 'Marketing Research Methods', van de master 'Marketing' gegeven aan de Rijksuniversiteit Groningen. De samenvatting betreft alle hoofdstukken die van toepassing zijn op dit vak.
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