Marketing 351 exam 2 Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

set of buyers who have some interest in the product - correct answer -Market measurable, accessible, responsive, and substantial (MARS) - correct answer -Segmentation must be judging how large the market is and how many customers are in that market - correct answer -Measureable judging how to reach and identify your market - correct answer -Accessible the awareness to make the marketing strategy different for each segment - correct answer -Responsive market must be large enough th...

Marketing 351 Exam 2

Marketing 351 Exam 2 Questions and answers latest update

set of buyers who have some interest in the product correct answers Market measurable, accessible, responsive, and substantial (MARS) correct answers Segmentation must be judging how large the market is and how many customers are in that market correct answers Measureable judging how to reach and identify your market correct answers Accessible the awareness to make the marketing strategy different for each segment correct answers Responsive market must be large enough that people ...

MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS

MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS.

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

What factors influence consumer behavior? - 1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcultural, and Social Class influences Social Factor - "Interaction influence" Includes the three types of Reference Groups: 1. Aspirational 2. Associative 3. Dissociative As well as opinion leaders and market mavens A...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...