Consumer Behavior 11E Study guides, Class notes & Summaries

Consumer Behavior 11E by Michael Solomon TestBank Completely Answered Consumer Behavior 11E by Michael Solomon TB1 Copyright © 2015 Pearson Education, Inc. Consumer Behavior, 11e (Solomon) Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influencer D) content generator Answer: B Diff: 1 Learning Outcome: Identify and d...