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Solution Manual Information Systems A Manager’s Guide to Harnessing Technology 7.0 by Gallaugher
Exam (elaborations) • 28
pages
• 2021
Chapter 2

Strategy and Technology: Concepts and Frameworks for Achieving Success



Chapter Introduction



This chapter describes competitive advantage and explains how IT acts as an enabler of competitive advantage. It describes the limitations of technology-based competition and emphasizes the need for sustainable competitive advantage. The chapter discusses the value chain and the role of brand, scale, data and switching cost assets, differentiation, network effects, and distribution channe...
Solution Manual Information Systems A Manager’s Guide to Harnessing Technology 7.0 by Gallaugher
Last document update:
ago
Chapter 2

Strategy and Technology: Concepts and Frameworks for Achieving Success



Chapter Introduction



This chapter describes competitive advantage and explains how IT acts as an enabler of competitive advantage. It describes the limitations of technology-based competition and emphasizes the need for sustainable competitive advantage. The chapter discusses the value chain and the role of brand, scale, data and switching cost assets, differentiation, network effects, and distribution channe...
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