Hollensen Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Hollensen? On this page you'll find 114 study documents about Hollensen.
Page 3 out of 114 results
Sort by
-
Summary English Global Marketing part I II E-phase 1 IB(L)
- Summary • 27 pages • 2020
- Available in package deal
-
- $3.90
- + learn more
This summary is in English about the book Global Marketing by Svend Hollensen, 7th edition. The document contains a summary on the first part of the book, part I. Third year International Business (& Languages), E-phase block 1, to Avans Hogeschool.
-
Summary Strategic International Marketing - Q3 2019
- Summary • 117 pages • 2019
-
- $6.14
- 5x sold
- + learn more
Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.
-
International Marketing summary
- Summary • 138 pages • 2019
-
- $10.61
- 7x sold
- + learn more
This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
-
International Marketing Management block 4 with some block 3 notes
- Summary • 26 pages • 2020
-
- $6.14
- + learn more
IMM exam prep for block 4 mainly with block 3 notes also. I passed using this exam and practices from the book. The summary helps you see what to focus on. Only recommended for exam prerp.
-
Summary Export Management
- Summary • 50 pages • 2019
-
- $4.46
- 3x sold
- + learn more
Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
And that's how you make extra money
-
International Marketing Summary
- Summary • 69 pages • 2019
-
- $7.26
- 2x sold
- + learn more
A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
-
Global marketing e-book Svend Hollensen
- Other • 839 pages • 2019
-
- $3.90
- 1x sold
- + learn more
e-book
-
Marketing summary year 3 based on the book Global Marketing by Svend Hollensen
- Summary • 63 pages • 2019
-
- $3.34
- 1x sold
- + learn more
detailed summary for year 3 IBL
-
IMM international marketing
- Summary • 21 pages • 2019
-
- $5.02
- + learn more
Detailed international marketing management summary
-
Practice Test Export Management
- Other • 8 pages • 2019
-
- $3.34
- + learn more
Practice Test Export Management 2019 with answers.
Did you know that on average a seller on Stuvia earns $82 per month selling study resources? Hmm, hint, hint. Discover all about earning on Stuvia