Book Title:
Author(s):
Some examples from this set of practice questions
1.
Noem 4 factoren die van invloed zijn op het budget
Answer: - Wat wordt er toegerekend - Rol van de Marketingcommunicatie - Omvang markgebied - Levenscyclus - Producteigenschappen van product - Winstmarge & omzetvolume - Activiteiten van de concurrentie - Mediakosten
2.
Welke budgetteringsmethoden worden gebruikt om het marketingcommunicatiebudget te bepalen
Answer: - Omzetpercentage model - Sluitpostmethode - Pariteitenmethode - Taakstellende methode - Share of Voice / Market
3.
Wat zijn de voordelen van het omzetpercentagemodel?
Answer: + Eenvoudig + Communicatiebudget loopt in pas met financiele mogelijkheden bedrijf + Stabiliserend wanneer concurrenten dezelfde methode hanteren
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