Summary
Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)
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This document contains as brief a summary as possible of chapters 1 through 12 of the mandatory book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary includes information from the book only. All keywords are l...
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