Summary
Summary Research in Social Media Tilburg University
- Course
- Institution
Summary of all lectures, slides and notes and key points from the major papers.
[Show more]Preview 3 out of 16 pages
Some examples from this set of practice questions
1.
Five characteristics of social media:
Answer: 1. User participation (user generated - & user defined content 2. Internet based (facilitates scalability, cloud computing & extreme potential reach) 3. Technology driven (innovative & open source) 4. Easy to track consumers (big data trend) 5. Expanding set of channels (new social platforms)
2.
Types of web scrapers (two)
Answer: 1. forward scraping (live - timing is crucial & minimize errors) 2. backward scraping (historical - already online data)
3.
The four social media zones:
Answer: 1. Social community (socializing, conversing & sharing) 2. Social publishing (user generated content, commercial content & editorial content) 3. Social commerce (CRM, service & HR) 4. Social entertainment (games, music, movies & art)
4.
The three data types we distinguish:
Answer: 1. Firm's proprietary data (own data, patents) 2. Free public data (scalable but hard to customize) 3. Commercially available market research data (high quality but expensive and not flexible)
5.
5 V's of big data:
Answer: 1. Volume (high volume & accessibility) 2. Variety (GPS, images, text, etc.) 3. Velocity (high frequency (speed) & meaningful insights) 4. Value (generalizable meaning, transparent data & causality) 5. Varacity (errors, preparation, quality & trust)
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller AR21. Stuvia facilitates payment to the seller.
No, you only buy these notes for $7.24. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
91401 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now