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Summary 1ZV20
All mandatory study material for the course 1ZV20 - year 2019/2020
[Show more]All mandatory study material for the course 1ZV20 - year 2019/2020
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Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
Preview 3 out of 16 pages
Add to cartSummary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. 
Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
2x sold
Summary for mandatory articles 1ZV20.
Includes a summary of the following articles:
• Jeff Bray: Consumer Behaviour Theory: Approaches and Models
• Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 6...
Preview 3 out of 17 pages
Add to cartSummary for mandatory articles 1ZV20.
Includes a summary of the following articles:
• Jeff Bray: Consumer Behaviour Theory: Approaches and Models
• Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 6...
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