- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
Strategic Brand Management: Global Edition notes (4th edition)
Kevin Lane Keller - ISBN: 9780273779414
- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
View all 9 notes for Strategic Brand Management: Global Edition, written by Kevin Lane Keller. All Strategic Brand Management: Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Strategic Brand Management: Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Strategic Brand Management: Global Edition notes
Samenvatting Strategic Brand Management Keller
- Summary
- • 21 pages •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Summary
- • 139 pages •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Summary
- • 82 pages •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Summary
- • 26 pages •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Summary
- • 66 pages •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Summary
- • 76 pages •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Summary
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Other
- • 1 pages •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Summary
- • 7 pages •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Strategic Brand Management: Global Edition summaries
Samenvatting Strategic Brand Management Keller
- Summary
- • 21 pages •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Summary
- • 139 pages •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Summary
- • 82 pages •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Summary
- • 26 pages •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Summary
- • 66 pages •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Summary
- • 76 pages •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Summary
- • 591 pages •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Other
- • 1 pages •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Summary
- • 7 pages •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
Do you have documents that match this book? Sell them and earn money with your knowledge!
Why study with the book summaries on Stuvia?
Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.
All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.