Bcom exam 3 2023 Study guides, Class notes & Summaries

Which of the following is perceived as neutral communication? a. Routine messages b. Persuasive messages c. Crisis communications d. Bad news messages e. Negative messages - ANSWER-a. Routine messages If the reaction of the target audience is likely to be _____, your best approach is a direct one. a. neutral b. negative c. aggressive d. unwelcome e. biased - ANSWER-a. neutral A good-news or neutral message must begin with a(n): a. we-viewpoint. b. objective. c. fragmente...

BCOM 275 Exam 3 Complete Questions And Answers 2023 BCOM 275 Exam 3 Complete Questions And Answers 2023

In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. Which principle of influence does this example illustrate? - ANSWER-consistency Which of the following components is likely to be included in the structure of a mass sales message? - ANSWER-an attempt to generate interest Which principle of influence operates on the idea that people think there is limited availability of something they want or need, so they mus...

BCOM exam 3 Question and answer rated A+ 2023The process of writing is a recursive process this implies that the stages in the process of writing are interrelated Once the goal of writing is established and the audience analysis is done, the immediate next step is to: gather relevant information In which of the following cases will the direct order of organizing information in a message be most effective? an email sent to a supplier asking for raw materials In which of th...

BCOM 275 Exam 3 Complete Questions And Answers 2023 Most (83%) studies show media use linked to negative health outcomes ex. smoking Tobacco Evidence linking media use and negative outcomes is strongest for tobacco Alcohol -Moderate evidence linking media use and drinking -Studies focus (1) start of adolescent drinking and (2) increased consumption/drunk driving Prescription Drugs Less evidence linking media use and Rx drugs (prescription drugs) Food Mixed evidence linking media to use...

BCOM Exam 2 fully solved 2023 updatedVision Characteristics - correct answer 1. Picture 2. Change 3. Values 4. Map 5. Challenge A picture - correct answer creates a future that is better than the status quo. It is an idea about the future that requires an act of faith by followers. Paint an ideal image of where a group or organization should be going. A change - correct answer Moves an organization or a system toward something more positive in the future. A vision points the new ways o...