Marketing Study guides, Class notes & Summaries

Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. ISBN-13: 6300 Full Chapters test bank included Chapter 1: Marketing in Today’s Economy 1.1: Introduction 1.2: The Challenges and Opportunities of Marketing in Today’s Economy 1.3: Basic Marketing Concepts 1.4: Major Marketing Activities and Decisions 1.5: Taking on the Challenges of Marketing Strategy Lessons From Chapter 1 Endnotes Chapter 2: Strategic Mar...

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

Test Bank for International Business Competing in the Global Marketplace, 14th Edition by Charles Hill

This document includes all articles that are needed to be studied before the exam of Social Media Marketing.

A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank) A Preface To Marketing Management, 15e Paul Peter, James Donnelly (Test Bank)

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)

Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTAN...

Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank

Test Bank For Marketing Research An Applied Orientation 7th Edition Naresh Malhotra