MAN-BCU2008 Study guides, Class notes & Summaries

This is a summary of the Marketing course.

Lectures, notes and summary of important issues related to Marketing.

This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.

My mark for this test was a: 7,8. A very clear and good summary of all the articles that you had to read with a clear layout. Concepts have been made clear and all hypotheses included. You can quickly understand the articles and learn what is important for the exam.

In this summary, the needed chapters are summarized for the exam at Radboud University.

Lecture notes including screenshots form book/slides

In this document, you will find terms of Marketing with an appropriate example. Some concepts, such as the term “Marketing”, are not mentioned, because there is no example for that. So don't see this as a list of all the terms of Marketing!

Nederlandstalige samenvatting van het artikel 'Understanding Customer Experience Throughout the Customer Journey' van Katherin N. Lemon & Peter C. Verhoef

Samenvatting van Marketing (MAN-BCU2008) in het Nederlands. Deze samenvatting bevat alle hoofdstukken die noodzakelijk zijn voor het tentamen BEHALVE hoofdstuk 22 (dit hoofdstuk is niet in de hoorcolleges behandeld en vormt (slechts) de basis voor het Marketing Plan) van het boek Marketing Concepts and Strategy. Daarnaast bevatten de hoorcolleges nog extra stof wat niet in het boek besproken wordt. Leerjaar 2018/2019.

This document contains all a summary from all the marketing lectures. The author watched 100% of the lectures and red all the summary’s in the book.