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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024 Popular
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- $5.01
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.
- Summary • 8 pages • 2024
- Available in package deal
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- $5.47
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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 3 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master
- Summary • 69 pages • 2024
- Available in package deal
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- $6.71
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Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. 
 
Samenvatting H1 - H6 
H1 : Understanding consumer behavior 
H2 : The psychological core 
H3 : Exposure, attention, perception and consumer behavior 
H4: Prior knowledge long-term memory 
H5: Attitudes based on high-effort 
H6: Attitudes based on low-effort
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Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition
- Summary • 30 pages • 2024
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- $8.32
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Summary of chapters 1 to 6 of the following (mandatory) book: 
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) 
 
The summary only includes information from the book and not from the lectures themselves.
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Summary of Consumer Behavior Chapters 1 to 14
- Summary • 48 pages • 2024
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- $7.25
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This is a summary of all the necessary chapters (1 to 14) of the Consumer & Marketing course for the book Consumer Behavior (8th edition).
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Samenvatting Consumer Behavior for Marketing for pre-master (midterm endterm)
- Package deal • 2 items • 2024
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- $12.29
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Samenvatting Consumer Behavior for Marketing for pre-master (midterm endterm) COMPLEET

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