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Quizz 2

1.- Examples of neuromarketing research are:

 Brain activity

Emotional response to an ad or product

Eye movement tracking

All of the above

2.- What is market segmentation?

Dividing the entire market into groups of consumers

3.- Which of the following does not cover marketing data:

Customer

4.- Demographics, trends, buying habits, competition, and industry environments are the part

of:

Marketing data

5.- What are the four positioning statements:

-Target market, category, bra...
MKT315 Quiz 2 Questions and Answers. Complete Solutions Guide.
Last document update:
ago
Quizz 2

1.- Examples of neuromarketing research are:

 Brain activity

Emotional response to an ad or product

Eye movement tracking

All of the above

2.- What is market segmentation?

Dividing the entire market into groups of consumers

3.- Which of the following does not cover marketing data:

Customer

4.- Demographics, trends, buying habits, competition, and industry environments are the part

of:

Marketing data

5.- What are the four positioning statements:

-Target market, category, bra...
1. Profit equation

2. Pricing strategies (skimming, penetration, etc.)

a. Penetration, Skimming, Competition

3. Wholesalers, retailers;

a. Merchant wholesalers – buy and take title to merchandise:

b. General merchandise wholesalers – broad selection of products

c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods)

d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
MKT315 - Final Exam Questions and Answers. Complete Solutions Guide.
Last document update:
ago
1. Profit equation

2. Pricing strategies (skimming, penetration, etc.)

a. Penetration, Skimming, Competition

3. Wholesalers, retailers;

a. Merchant wholesalers – buy and take title to merchandise:

b. General merchandise wholesalers – broad selection of products

c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods)

d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...
Assurance

The customers' evaluation of the competence of the service provider.

Customer Gap

The difference between customer expectations and customer perceptions.

Customer Satisfaction

A form of measurement of service quality where customers indicates their level of satisfaction with the

service offering.

Empathy

Service providers being understanding about the customer's needs and circumstances.

Inconsistency

Services and service quality are inconsistent because services are created ...
MTK-315 Chapter 6 Quiz. Questions and Answers. Complete Solutions Guide.
Last document update:
ago
Assurance

The customers' evaluation of the competence of the service provider.

Customer Gap

The difference between customer expectations and customer perceptions.

Customer Satisfaction

A form of measurement of service quality where customers indicates their level of satisfaction with the

service offering.

Empathy

Service providers being understanding about the customer's needs and circumstances.

Inconsistency

Services and service quality are inconsistent because services are created ...
b. marketing information system

What is the process that determines what is needed, how to collect it, analyze it, and use it for effective

market planning?

a. control

b. marketing information system

c. ansoff matrix

d. SMART goals

c. cause marketing

Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an

example of ______?

a. green marketing

b. native marketing

c. cause marketing

d. social marketing

e. astroturfing

c. native advertising

G...
MKT-315 Chapter 5 Quiz. Questions and Answers. Complete Solutions Guide.
Last document update:
ago
b. marketing information system

What is the process that determines what is needed, how to collect it, analyze it, and use it for effective

market planning?

a. control

b. marketing information system

c. ansoff matrix

d. SMART goals

c. cause marketing

Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an

example of ______?

a. green marketing

b. native marketing

c. cause marketing

d. social marketing

e. astroturfing

c. native advertising

G...
Distribution encompasses the processes and

organizations that move products and services from

manufacturers and service providers to consumers.

 A distribution channel can be one or more

organizations from manufacturer to retailer that add

value as they move finished products and services to

consumers.

◦ Distribution channels are made up of manufacturing

companies and the intermediaries distribute products and

services to consumers.

What is Distribution?

 Two basic forms o...
MKT315Introduction to Marketing TOPIC 6 QUIZ REVIEW
Last document update:
ago
Distribution encompasses the processes and

organizations that move products and services from

manufacturers and service providers to consumers.

 A distribution channel can be one or more

organizations from manufacturer to retailer that add

value as they move finished products and services to

consumers.

◦ Distribution channels are made up of manufacturing

companies and the intermediaries distribute products and

services to consumers.

What is Distribution?

 Two basic forms o...
Quizz 2

1.- Examples of neuromarketing research are:

 Brain activity

Emotional response to an ad or product

Eye movement tracking

All of the above

2.- What is market segmentation?

Dividing the entire market into groups of consumers

3.- Which of the following does not cover marketing data:

Customer

4.- Demographics, trends, buying habits, competition, and industry environments are the part

of:

Marketing data

5.- What are the four positioning statements:

-Target market, category, bra...
MKT315 Question and answers 2023
Last document update:
ago
Quizz 2

1.- Examples of neuromarketing research are:

 Brain activity

Emotional response to an ad or product

Eye movement tracking

All of the above

2.- What is market segmentation?

Dividing the entire market into groups of consumers

3.- Which of the following does not cover marketing data:

Customer

4.- Demographics, trends, buying habits, competition, and industry environments are the part

of:

Marketing data

5.- What are the four positioning statements:

-Target market, category, bra...
MKT-315 Midterm Chapters 1 - 4

Chapter 1

Marketing:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large

Marketing Concept:

the business orientation model that involves creating value and satisfying consumer needs

Marketing Mix:

consists of four elements: product, place, price, and promotion, also called the 4 Ps

Marketing Plan:

a tool used to set up vari...
MKT-315 Chapter 5 question and answers
Last document update:
ago
MKT-315 Midterm Chapters 1 - 4

Chapter 1

Marketing:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large

Marketing Concept:

the business orientation model that involves creating value and satisfying consumer needs

Marketing Mix:

consists of four elements: product, place, price, and promotion, also called the 4 Ps

Marketing Plan:

a tool used to set up vari...
MKT-315 Midterm Chapters 1 - 4

Chapter 1

Marketing:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large

Marketing Concept:

the business orientation model that involves creating value and satisfying consumer needs

Marketing Mix:

consists of four elements: product, place, price, and promotion, also called the 4 Ps

Marketing Plan:

a tool used to set up vari...
MKT-315 Midterm Chapters 1 - 4
Last document update:
ago
MKT-315 Midterm Chapters 1 - 4

Chapter 1

Marketing:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large

Marketing Concept:

the business orientation model that involves creating value and satisfying consumer needs

Marketing Mix:

consists of four elements: product, place, price, and promotion, also called the 4 Ps

Marketing Plan:

a tool used to set up vari...
Quizz 1

1.- Marketing includes which of the following activities?

Pricing a product

2.- What is the process called when the wholesalers and manufacturers segment their markets

much the same way as retailers?

B2B segmentation

3.- Which is NOT a key strategic decision in formulating a marketing plan?

Creation of the logo and tagline

4.- Which of the following key perspectives is not considered while performing the situation

analysis?

Suppliers

5.- The Marketing Concept Era is designated...
MKT-315 question and answers
Last document update:
ago
Quizz 1

1.- Marketing includes which of the following activities?

Pricing a product

2.- What is the process called when the wholesalers and manufacturers segment their markets

much the same way as retailers?

B2B segmentation

3.- Which is NOT a key strategic decision in formulating a marketing plan?

Creation of the logo and tagline

4.- Which of the following key perspectives is not considered while performing the situation

analysis?

Suppliers

5.- The Marketing Concept Era is designated...