Mar 1011 mid term Study guides, Class notes & Summaries
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MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
- Exam (elaborations) • 5 pages • 2022
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Mid-Term Exam Student name: Natalia B. Vazquez Soto 
MAR- 1011 Principles of Marketing 
Prof. Castro 
1. Give an example of a company that might be successfully following a production 
orientation. Why might a firm in this industry be successful following a production 
orientation? 
The company 3M produces products like post-it notes, scotch tape, etc. They provide these 
products regardless of marketplace demands. 
Firms that follow a production orientation can be successful in following such a...
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MAR 1011 Mid-Term Exam with Answers (Detailed and verified)
- Exam (elaborations) • 4 pages • 2021
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- $10.39
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1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 
 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 
3. Explain why it is important to write a marketing plan. 
4. After graduation, you decide to take a position as the...
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MAR- 1011 Principles of Marketing Mid-Term Exam Questions and Answers.
- Exam (elaborations) • 5 pages • 2021
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- $10.25
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Mid-Term Exam	Student name: MAR- 1011 Principles of Marketing 
 
 
 
 
1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 
 
The company 3M produces products like post-it notes, scotch tape, etc. They provide these products regardless of marketplace demands. 
 
Firms that follow a production orientation can be successful in following such...
-
MAR 1011 Mid-Term Answers
- Exam (elaborations) • 4 pages • 2020
-
- $12.49
- + learn more
Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation?
 Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept.
Explain why it is important to write a marketing plan.
After graduation, you decide to take a position as the marketing mana...
-
MAR 1011 Mid-Term Exam
- Exam (elaborations) • 3 pages • 2020
-
- $12.49
- + learn more
Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation?
 Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept.
Explain why it is important to write a marketing plan.
After graduation, you decide to take a position as the marketing mana...
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