The DAMA Guide to the Data Management Body of Knowledge notes

Customer Loyalty Last document update:   ago

In the vast technological world, creating good relations is a key element to achieve success. Moreover, companies inclined to selling products and services to consumers play great roles of satisfying their clients so as to achieve significant profits (Pearson, 2016). A good example of a firm that enjoys loyal clients is John Lewis Company, which acts as union of many branches and is located in the United Kingdom. John Lewis Company operates under three main segments namely Waitrose, John Lewis a...