Summary
Summary Literature Review Franchising
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- Institution
Literature Review of 1. Caves, R.E. & W.F. Murphy (1976), Franchising: Firms, Markets, and Intangible Assets, Southern Economic Journal, vol. 42(4), 572-586 2. Combs, J.G., and Ketchen Jr. D.J. (2003), Why Do Firms Use Franchising as an Entrepreneurial Strategy? Journal of Management, vol. 29(3),...
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