Summary
Samenvatting Strategische Marketing Planning
- Course
- Institution
- Book
Uitgebreide samenvatting met ondersteunende afbeeldingen
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
3 reviews
By: jgpasschier • 7 year ago
By: zoenina • 7 year ago
By: 13100378 • 8 year ago
The summary looks good only is only Chapter 2t / m5. This is not stated in advance so really a waste of my money. Now I have to include a buy
By: Annedewerker • 8 year ago
Sorry to hear that you thought there was more chapters would sit, but left to document information state chapter 2,3,4 and 5 :)
Seller
Follow
Annedewerker
Reviews received
Available practice questions
Flashcards Strategische marketing planning H2 en H3
Flashcards
51 Flashcards
Free
3 sales
Flashcards
51 Flashcards
Free
3 sales
Some examples from this set of practice questions
1.
Niveaus van ondernemingen
Answer: - ondernemingsniveau - SBU/divisie niveau - product-marktinstrumentniveau
2.
corporate niveau
Answer: ondernemingsniveau is het topniveau
3.
divisie
Answer: een autonoom opererende eenheid binnen een onderneming
4.
productgroep
Answer: productlijn/ productcategorie
5.
strategische businessunit (SBU)
Answer: is geconcentreerd rondom 1 productgroep (dus 1 markt)
6.
kenmerken SBU:
Answer: - actief op 1 markt of sterk relateerde markten - zij concurreert met duidelijke concurrenten - eigen manager
7.
product
Answer: datgene dat concreet op een markt wordt aangeboden
8.
product-marktcombinatie
Answer: van een product kunnen verschillened varieteiten op de markt worden aangeboden
9.
merk
Answer: is een woord, naam, symbool, letter of teken dat een onderneming gebruikt om haar producten te onderscheiden
10.
3 c's
Answer: - company - customers - competitors
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Annedewerker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.03. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
86633 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
Recently viewed by you
Exam (elaborations) ·
Test Bank - Pharmacology-Connections to Nursing Practice, 4th Edition (Adams), Chapter 1-75 | All Chapters
Exam (elaborations) ·
TPN2601 Assignment 2 (COMPLETE ANSWERS) 2024
Summary ·
A level Biology Transport in Plants FULL summary notes by an A* student
Exam (elaborations) ·
ISTM 310 Midterm Review, Questions and answers, GRADED A+ latest 2024/25 exam prediction paper/ APPROVED.
Exam (elaborations) ·
BIOM 500 Quiz 7 for 500 QUESTIONS AND ANSWERS 2024-2025 Liberty University
Exam (elaborations) ·
Midterm Exam 1tested questions and answers solution docs 2020
Essay ·
Component 2 Edexcel Politics
Package deal ·
ETHICS 210 Exam 8 liberty university in one folder docx exam solution
