Summary
Summary chapters and articles Customer Models
- Course
- Institution
Leeflang et al., Chapter 1 + 2 (2014) Blattberg et al. Chapter 17 ( 2009) Risselada, Verhoef & Bijmolt (2010): Staying Power of Churn Prediction Models. Guadagni and Little (1983): A Logit Model of Brand Choice Calibrated on Scanner Data etc.
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