Package deal
Marketing Intelligence Master
Samenvattingen en artikelen van 4 vakken binnen het Marketing Intelligence curriculum (RUG).
[Show more]Samenvattingen en artikelen van 4 vakken binnen het Marketing Intelligence curriculum (RUG).
[Show more]8x sold
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada,...
Preview 2 out of 32 pages
Add to cartSummaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada,...
5x sold
13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend mor...
Preview 2 out of 24 pages
Add to cart13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend mor...
5x sold
A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
Preview 3 out of 19 pages
Add to cartA summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
4x sold
Summary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
Preview 3 out of 17 pages
Add to cartSummary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller carmen_dekrosse. Stuvia facilitates payment to the seller.
No, you only buy these notes for $9.98. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
85957 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now