Summery Global Marketing Chapter 1-19
Summary of chapter 1 up to 19 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I and International Business II of the University of Applied Sciences Leiden. Includes all important figures.
Summary Global Marketing Chapter 1-8
Summary of chapter 1, 2, 3, 4, 5, 6, 7, 8 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I of the University of Applied Sciences Leiden. Includes all important figures.
Summary Global Marketing Chapter 9-19
Summary of chapter 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business II of the University of Applied Sciences Leiden. Includes all important figures.
