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Bundel Marketing I en Marketing II
Een bundel voor de behandelde onderdelen van Marketing I (1e jaars vak), en Marketing II (2e jaars vak).
[Show more]Een bundel voor de behandelde onderdelen van Marketing I (1e jaars vak), en Marketing II (2e jaars vak).
[Show more]Summary Introduction to Marketing year 1
- Chapter 1. What is Marketing?
- Chapter 2. Strategy development and marketing planning
- Chapter 3. The marketing environment
- Chapter 4. Buying behaviour
- Chapter 5. Marketing research
- Chapter 6. Market segmentation and positioning
Preview 2 out of 5 pages
Add to cartSummary Introduction to Marketing year 1
- Chapter 1. What is Marketing?
- Chapter 2. Strategy development and marketing planning
- Chapter 3. The marketing environment
- Chapter 4. Buying behaviour
- Chapter 5. Marketing research
- Chapter 6. Market segmentation and positioning
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Summary Marketing year 2
- Chapter 7. Product strategy and services marketing
- Chapter 8. New product development
- Chapter 9. Marketing communication strategies
- Chapter 10. Advertising
- Chapter 12. Pricing strategies and price determination
- Chapter 13. Distribution
- Chapter 14. Retailing
Preview 2 out of 12 pages
Add to cartSummary Marketing year 2
- Chapter 7. Product strategy and services marketing
- Chapter 8. New product development
- Chapter 9. Marketing communication strategies
- Chapter 10. Advertising
- Chapter 12. Pricing strategies and price determination
- Chapter 13. Distribution
- Chapter 14. Retailing
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