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Consumentengedrag, de basis

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Samenvatting Consumentengedrag, de basis H7 + H8 + H9

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Consumentengedrag de basis H7: beslissen H8: het gezin H9: referentiegroepen UITGEBREID!

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Samenvatting Consumentengedrag, de basis H10 + H11 + H12

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Consumentengedrag, de basis H10: perspectief van de sociologie H11: de online consument in de digitale consumptiemaatschappij H12: consumentisme: de mondige consument UITGEBREID!

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Samenvatting Consumentengedrag H1 + H2 + H3

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Consumentengedrag, de basis H1: Inhoud en belang van consumentengedrag H2: Persoonlijkheid en levensstijl H3: Motivatie, behoeften en waarden UITEGEBREID!

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Samenvatting Consumentengedrag H4 + H5 + H6

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Consumentengedrag, de basis H4: Waarneming en verwerken van informatie H5: Leren H6: Attitude en verandering van attitude UITGEBREID!

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