Unit 3, Assignment 1 - Comparing Approaches to Marketing
You are seeking to launch a competing product into a well-established market (this market will be of your choice). To do this, you want to know what marketing techniques the competition are currently using and how effective they are.
Your task is to produce a report comparing and evaluating the marketing techniques used by competing organizations. Your description must contain both your research material - from 5 to 6 reliable sources - and your findings.
Unit 3, Assignment 2 - Developing Marketing Mix
You are thinking about setting up your own business and looking to encourage your best friend to do this with you. You are the ‘ideas’ person and are looking into various product or service options that may allow you to get your business up and running.
To encourage your friend to join you, they want to see a proposed marketing mix for this new product or service.
Your task is therefore to develop a proposal for a coherent marketing mix for a product or service targeted to a defined group of potential customers.