Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course \'International Business and Management Studies\' at Avans Hogeschool. The book used is \'Phillip Kotler - Principles of Marketing, European edition\'.
The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
Summary Global Branding Y2,Q1
This document provides you with everything discussed during the lectures and training. So, not only the slides/figures and pictures. Additionally, the explanation of each and every slide. This document also includes the self-test with answers. In short, this is everything you need for the exam.
Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
Principles of marketing MMF
Summary of the book: Principles of marketing
Chapters included: 1-3, 5-10, 12-14
All you need to know for cases and exams at the HvA
Marketing & Sales (chapter 1,3,7,8,10,12,14)
A summary of the chapters 1,3,7,8,10,12 &14. The summary is based on the book: Principles of Marketing. It gives a clear overview of the course. This summary gives you succes for your exam!
Marketing Summary Y2Q1
In the summary, I combined the chapters from the book with the content discussed during the lectures and the trainings. Good luck :)
Marketing I midterm summary ch. 1-5, 7-9
Summary first 9 chapters Kotler and Armstrong: Principles of Marketing for the midterm of the course Marketing I at Vrije Universiteit Amsterdam
IB - Y2Q2- Summary Marketing
Summary Marketing including all topics covered in class, excluding the readers. For Year 2, Quarter 2, Markting, Avans University of Applied Sciences
Principles of Marketing Global Edition - Seventeenth Edition
This is the complete pdf version of the book: Principles of Marketing Global Edition - Seventeenth Edtion. ISBN: 9781292220178
This essay describes the main pricing methods which a company may adopt, and gives scenarios when each pricing method may be used.
Business Innovation - New Business Development
Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth. This focuses on a new business idea generation which has been converted into a business concept and then feasibility studies have been conducted to analyze the feasibility of the business idea. Accordingly, a comprehensive business implementation plan has been designed using the core concepts of Marketing and Business Development