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Newest Marketing fundamentals, an international perspective summaries
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Marketing Fundamentals Summary Chapter 3
- Summary • 14 pages • 2020
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Comprehensive summary of Chapter 3 of the book Marketing Fundamentals. This chapter contains four sections that have been summarised in detail: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
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Marketing Fundamentals Summary Chapter 4
- Summary • 11 pages • 2020
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Comprehensive summary of Chapter 4 of the book Marketing Fundamentals. This summary contains the first five paragraphs: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
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Marketing Fundamentals Chapter 2 summary
- Summary • 6 pages • 2020
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Comprehensive summary of chapter 2 from the book Marketing Fundamentals. This summary consists of the first four paragraphs of this chapter: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
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Marketing Summary Chapters 1-14 (Year 1 & 2)
- Summary • 49 pages • 2018
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An extensive summary of chapters 1-14. This summary can be used for the exams in both year 1 and 2.
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Online Marketing Communication Verhage Summary
- Summary • 22 pages • 2019
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A summary of Marketing Fundamentals by Bronis Verhage.
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Online Marketing&Communication
- Summary • 21 pages • 2019
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An in-depth summary of the Verhage Marketing Fundamentals: An International Perspective book.
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Marketing Fundamentals chapters 1 - 6 summary
- Summary • 16 pages • 2018
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A summary of chapters 1 - 6 of Marketing 1 from International Marketing Management