Consumer Behaviour notes

The summary is of the book Consumer Behaviour Second Edition - Isabelle Szmigin & Maria Piacentini (2018). The book summary includes all chapters. It's a huge summary, but the book will not be necessary anymore.

Summary Customer Behaviour year 3 Business Studies. Chapters 1 to 9 and chapter 11. + all practice questions and answers. Achieved an 8 with the help of this summary.

All the literature of the 13 lectures, both reading 1 and 2. Each article is summarized based on the learning goals specified for the articles. In short, everything you need to know before the exam.

Summary Consumer Behaviour, second edtion, Isabelle Szigmin & Maria Piacentini, Applicable for the course MCB (Management and Consumer Studies) at Wageningen University. Useful for year 1 and year 2 of the study Management and Consumer studies (BBC).

Het logboek voor het vak OE104 Customer Behaviour dat in jaar 3 van de AR marketing op Inholland wordt gegeven. In het logbook wordt per chapter de theorie toegelicht en worden voorbeelden genoemd van hoe het gekozen merk Juicy Couture de theorieën toepast(of kan toepassen). Het logboek telde voor 75% mee. De andere 25% was een tentamen. Totaal een 7,7 behaald. Voor alleen het logbook 62 van de 75 punten behaald. Voor het tentamen 15 van de 25 punten behaald.

Full logbook for the OE104 Customer Behaviour course. Both theory and the applications to the product: the Dyson Airwrap. Got an 8 for the test with the help of this logbook.

Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini. Chapter 4, 6, 8, 9, and 10 Literature for MCB-20806 - principles of consumer studies

Summary of MCB-20806. The lectures and consequently the corresponding book can be found in this summary. I've heard that the information in this summary is a little bit outdated.

recap of total book with pape numbers included for more information on each topic, so open book exam becomes really easy.

Detailed summary of Chapter 1-9 + 11 of the book 'Consumer Behaviour'.

A summary of lecture 1 - 13 with notes of issues highlighted by the professor, explanations of models and theories and important aspects for the exam.

Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption

Summary of MCB-20806. The lectures and consequently the corresponding book can be found in this summary. I've heard that the information in this summary is a little bit outdated.

Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption

Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption

Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?

Detailed summary of Chapter 1-9 + 11 of the book 'Consumer Behaviour'.

Summary Customer Behaviour year 3 Business Studies. Chapters 1 to 9 and chapter 11. + all practice questions and answers. Achieved an 8 with the help of this summary.

Het logboek voor het vak OE104 Customer Behaviour dat in jaar 3 van de AR marketing op Inholland wordt gegeven. In het logbook wordt per chapter de theorie toegelicht en worden voorbeelden genoemd van hoe het gekozen merk Juicy Couture de theorieën toepast(of kan toepassen). Het logboek telde voor 75% mee. De andere 25% was een tentamen. Totaal een 7,7 behaald. Voor alleen het logbook 62 van de 75 punten behaald. Voor het tentamen 15 van de 25 punten behaald.

Summary of Consumer Behaviour - Isabelle Szmigin, Maria Piacentini. Chapter 4, 6, 8, 9, and 10 Literature for MCB-20806 - principles of consumer studies